Jaeger-LeCoultre Introduces the New Reverso One

Almost 90 years ago, Jaeger-LeCoultre launched a wristwatch that was destined to become a classic of 20th-century design: the Reverso. As an object that so deftly synthesised form and function, it has become one of the most immediately recognisable watches of all time, looking as fresh and modern today as when it first appeared.
This year, Jaeger-LeCoultre introduced a new aesthetic interpretation of the popular Reverso One women’s watch. Distinguished, like all Reverso models, by the strength and purity of line derived from the original Art Deco design, this new watch adds fresh colour and new refinement to the collection.

The beautifully understated composition of the Reverso One receives a jolt of bold colour, with a vivid new red-wine dial. The rich glow is achived by applying multiple layers of lacquer over a subtle sunray guilloché pattern and is complemented by finely drawn lines that define the four corners of the dial and light and airy Arabic numerals in white that look alsmost as if they have been hand-sketched.

With its elongated case – a design inspired by the very first Reverso Lady model of 1931 – and a row of grain-set diamonds defining the gadroons at the upper and lower edges of the case, the Reverso One interprets femininity in classically refined style.
The case itself is made from stainless steel with its back still blank, just waiting to be engraved by its owner. After all, engraved watches are a classic in their own right. Measuring 40 x 20 x 7.9 mm, the new Reverso One is perfectly proportioned for the female wrist. It is also waterproof up to 3 bar.
The watch is powered by the calibre 657, a reliable, high quality quartz movement.

The new Reverso One is worn on a shiny alligator leather strap whose red colour is perfectly matched to the colour of the dial.

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