The latest design collaboration of Rado is a pure expression of Emotive Industrial Design, created to celebrate the Master of Materials. And it brings the watch maker to the future in style. Tej Chauhan is an award-winning British industrial designer famous for its pioneering design. With flowing shapes, innovative high-tech ceramic and bold colours, the Rado True Square Tej Chauhan visualises the great futuristic visions of pop culture.
Rado has always looked toward the future, as have countless artists, directors and architects who repeatedly tired and are still trying to define the aesthetics of tomorrow. Many of their spacey, colourful, revolutionary designs have already achieved cult status.
Tej Chauhan and Rado found ideal partners in each other; both strategically use shape, colour, materials and contrast.
The basis of the collaboration was the new True Square – the first square watch made from solid high-tech ceramic, whose flowing shapes are created using injection moulding. The matt yellow ceramic case highlights the unique texture of the high-performance material and is combined with a case back in polished dark grey PVD-coated stainless steel with sapphire crystal and special engraving. The case measures 38 mm in diameter and is water-resistant up to 5 bar.
On the matt black dial with silver-coloured concentric circles, the hands provide strong contrasts from the centre: the minute and hour hands are painted in white, the second hand in neon red. In an opening at 3 o’clock, the date is displayed in a typography specially designed by Tej Chauhan. Blue indexes between 9 and 12 o’clock refer to the time of the day when things start moving – in the morning at the office or in the evening on a night out. Faceted sapphire crystal with anti-reflective coating on the inside provides the best insights and impresses as an independent design element.
This watch is powered by a modern automatic calibre. The ETA C07.611works relentless and absolutely reliable and provides a power reserve of approximately 80 hours.
The Rado True Square x Tej Chauhan is complemented by a bracelet made from yellow leather elements held by ceramic connectors.