JS Watch co. Reykjavik Celebrates the World Cup

So, today it begins, the World Cup championship in Russia. A lot of watch manufacturers have presented special editions for this event (or interchangeable bracelets in team colours. We will introduce the Limited Edition by JS Watch Co. Reykjavik, the COLLECTION WOЯLD CUP MMXVIII. Because it’s awesome and dedicated to everyone’s favourite underdog from the last UEFA Euro Cup: Icelands men’s national football team.
With a population of around 330,000, Iceland is by far the smallest nation ever to qualify for the World Cup championship – and it’s the first time, the team managed to do so. If that’s not a reason to celebrate with a special edition, we don’t know what is.

In this edition, JS Watch Co. Reykjavik has incorporated the colours of the Icelandic flag to honor the team. You’ll also find a lot of small details in the watch which reflect the spirit that has built up around the National team.
In the dial design you will find small details like “Fyrir Ísland” (which translates into “For Iceland”). The numbers 1 – 11 are in silver for the players on the pitch, the number 12 is in red and represents the fans, who are called “Tólfan” (“The Twelve”); due to their undying support the fans are considered to be the twelfth player in the team. The minutes in blue from 0 to 45 representing the Game Time and the 45 to 60 minutes in red saying Half Time. This idea originally came from a game time clock that was located on the National stadium “Laugardalsvöllur”. Since for battle a weapon is needed, JS Watch Co. Reykjavik designed the blue seconds hand in the shape of a viking spear.
The COLLECTION WOЯLD CUP MMXVIII logo sports a reversed R as a special memorandum for Russia, the nation hosting this years FIFA World Cup – and also to honor its special alphabet.

The back of the watch is engraved with JS Watch Co. Reykjavik,  COLLECTION WOЯLD CUP MMXVIII and VAR ÞAÐ EKKI – the celebration chant the team whispers in the locker room after victories. A small engraved soccer ball on the crown filled with ceramic blue colour completes the design.

The watch comes in a 43.3 mm steel case with a curved anti-reflective sapphire crystal and see-through sapphire crystal back. The case is water-resistant up to 5 atm. Inside works a Swiss made automatic movement which assures a 38-hour power reserve when fully wound.
The watches are completed by a leather strap – calf, ostrich or alligator.

JS Watch Co. Reykjavik has limited the COLLECTION WOЯLD CUP MMXVIII to 300 pieces and the first 30 numbers are reserved for the National team members.