Bell & Ross, a reference in the field of professional aviation watches, with its square iconic shape and graphic lines, launched its Horo line last year with the BR03-92 Horolum. This year, the brand presents two novelties: the BR03-94 Horolum and the BR03-92 Horoblack. Their name comes from „Horo“, which is a reference to Bell & Ross‘ concept using matt micro blasted steel on the boxes and dials and a sandwich dial for an optimal readability.
The BR03-94 Horolum and the BR03-92 Horoblack reflect the spirit of Bell & Ross instrument watches. The case is designed in a contemporary style boasting the iconic shape of the house, a circle in a square that is reminiscent of the silhouette of a cockpit clock. They both have micro blasted steel caps and dials, which gives them a monobloc effect.
Steel blasting involves high-pressure spraying of tiny glass beads on the metal’s surface. This treatment „depolishes“ the surface giving it a uniform appearance and a grey tone. The finish is matte, and therefore, anti-reflective. It also avoids reverberations in the sun. This process reinforces their graphic look and utilitarian purpose. The cases are water-resistant up to 10 atm and measure 42 mm in diameter.
The common feature of both watches is the sandwich construction of the dial, which consists of two superimposed metal plates. The main characteristic of the „Horo“ models is the best readability at all times.
This chronograph brings to mind light and readability. Super-LumiNova treatment facilities reading during the day and at nighttime. The color used for lighting landing strips, an intense green light that illuminates the tracks in the dark, is also used in the dial. It offers excellent luminescence and night readability. The indexes and giant numbers 12 and 6 are very legible and painted on the bottom plate. With its unparalleled brilliance, the green tinted Super-LumiNova is ultra-phosphorescent and lasts a long time in the dark. It allows a persistent reading during the night hours. The dial has two counters for calculating short times and a tachymeter scale on the flange.
The BR03-94 Horolum is powered by the automatic mechanical movement, the calibre BR-CAL.301. It features hours, minutes, small seconds at 3 o’clock; a date at 4.30 and a chronograph for short time periods – a 30-minute timer at 9 o’clock and central chronograph seconds.
The BR03-94 is mounted on a grey-green calfskin strap and is a limited edition of 500 pieces.
This watch features a simple and uncluttered display that features a graphic dial with clear indications. The design is simple. The bar indexes and the four numbers 12, 3, 6, and 9 enable an easy reading. This type of display is a classic at Bell & Ross, and its effectiveness is very well established. The identical finish of the box and the dial establishes a homogeneous block of the same hue. Indexes and hands play on the black and gray contrast, which guarantees optimal readability.
the BR03-92 Horoblack is powered by the calibre BR-CAL.302, an automatic movement which features hours, minutes, seconds and a date.
This three-hands model comes in a limited edition of 999 pieces.
The BR03-94 Horolum and the BR03-92 Horoblack instrument watches have been designed according to the principles of industrial design. Based on a square case, with pure and simple lines, they return to basics. The contemporary timepieces have their character and evoke the realm of the air: They share a minimalist design, hyper-readability and the micro blasted steel gives them modernity and purity.