Elegant and enduring, the new Carrera Lady timepiece features a design that enhances the entire collection. From bold colours to the improved readability of the dial, the revamped Carrera Lady timepieces deftly combine performance and style. With their feminine flair and understated sophistication, any one of the new models in the Carrera Lady 36 mm collection will make the ideal accessory for the discerning and confident modern urban woman. And who to communicate this better than model, actress and TAG Heuer Brand Ambassador Cara Delevingne.
A glance at the dial reveals refined indexes and hands. The dial is available in white mother-of-pearl, purple, grey, blue and black, and is perfectly legible thanks to its markedly pure design. A seconds scale is printed on the flange around the dial, and is surrounded by either a smooth or diamond-set bezel. A final detail that sets the new Carrera Lady wristwatch apart from their predecessors is the date window at 3 o’clock – the frame boasts an intriguing trapezoidal shape, as opposed to the square shape of the original.
The 36 mm stainless-steel timepieces now feature curved lugs and a water-resistance to 10 bar. TAG Heuer offers three different straps for the new collection: a brushed and polished stainless-steel bracelet, a calfskin strap (in black or blue) or an alligator leather strap with a satin finish (in purple, taupe or grey). The case size in combination with the automatic movement makes the Carrera collection a modern watch that stands out from the other ladies’ watches of the avant-garde manufacturer. With its 36-mm-diameter, the case is larger than those of the women’s watches that TAG Heuer generally creates, but is ideal for a statement-making piece that is robust yet classy.
The new TAG Heuer Carrera Lady is equipped with either a quartz or an automatic movement. The automatic calibre 5 works with a frequency of 4 Hz and offers a power reserve of 38 hours.
The case back of the quartz-powered models is stamped with the TAG Heuer logo and collection name, along with a cross-hatched pattern that serves as a nod to the Carrera line’s motor-racing heritage. Alternatively, the mechanical movement counterparts feature a sapphire case back that provides an unobstructed view of the automatic calibre within.
TAG Heuer has introduced its newest and simultaneously most modern interpretation of its famous Aquaracer. The watches – three different versions overall – combine an urban look that combines comfort, durability and sportiness.
The first models of this ultra-light, hard-wearing and modern special series are the first of a collection, TAG Heuer will extend over the next months. The Carbon series also comes with the appropriate name: Aquaracer Carbone.
The dial boasts an imitation carbon effect. TAG Heuer offers the Aquaracer Cabone in three different versions, which are sporting accents in either blue, yellow or pink gold. But in these watches, black is clearly the dominating color which raises the issue of readabiltiy. But TAG Heuer didn’t skimp in terms of Super-LumiNova and yes, it’s deep grey in daylight. Which is pretty cool because it’s practically seamlessly blending into the background as long as it isn’t dark.
Over the dial lies a sapphire crystal, sporting an ingrained magnifier at the 3-o’clock position. These cyclops are always controversial and often crucial in terms of liking a timepiece or not. But that’s how it is, and may we say that the cyclops is integrating itself quite beautifully into the overall design of the Aquaracer Carbone.
The 41-mm-case is made from titanium with black PVD coating. Thanks to the random injection of carbon fibres into a resin pressed at high temperatures, each peace is unique, boasting an exclusive black and grey marbled motif. So, even if the case is not made from carbon, there is carbon in it – but I think we can all agree, the name might be a bit misleading.
Like one would expect from a diver’s watch, the TAG Heuer Aquaracer Carbone is water-resistant up to 30 atm.
The technical details are the same as in the Aquaracer, TAG Heuer has incarnated three years earlier. All models are powered by the Calibre 5. The automatic movement is working at a frequency of 4 Hz and provides a power reserve of approximately 38 hours. Since the case back is solid (also made from PVD coated titanium), the movement cannot be observed.
All three models are completed by black nylon straps with black, yellow or blue topstitching, matching the colored accents on the dials.
TAG Heuer launched two special series in honour of the famously unconventional Formula 1 team Red Bull Racing. Back in December 2015 TAG Heuer became the Official Timekeeper & Official Watch of the Formula 1 Red Bull Racing team in a landmark agreement. The two brands announced the new name of the 2016 car “Red Bull Racing – TAG Heuer RB 12”, with the watch manufacturer being included in the team’s official name. It’s the first time a watchmaker has ever been named directly in the official title of an F1 team.
Red Bull Racing has amassed four Double World Champion titles, having won the FIA Constructors’ and Drivers’ titles four years in a row. However, it was Red Bull Racing’s unorthodox approach to the sport and to to entertainment in general wich appealed to TAG Heuer, one which is perfectly in line with the brand’s new marketing strategy.
Now, at the most glamorous of all Formula 1 Grand Prix events (no, there’s no doubt about that) – Monaco – and to celebrate its first year of partnership with the most unconventional team in the Formula 1, TAG Heuer introduced two special series TAG Heuer Formula 1 Red Bull Racing Team watches.
The steel chronograph bears the team’s colours – midnight blue and red – an alliance which naturally alludes to the racing mindset. Adorned with a bezel sporting a tachymeter scale in matte blue aluminium, this piece truly reflects the DNA of the TAG Heuer Formula 1 collection.
Inside works a quartz chronograph movement, the Ronda 5040D with the 1/10 second and hour counter at 6 o’clock, a minute counter at 9 o’clock and the current seconds counter at 3 o’clock. The hands are red, matching the team colours, while complementing the white counters and deep blue case.
The case back is engraved with the legendary black and white chequered flag, a symbol of Formula 1, as well as the Red Bull Racing Team logo. The watch is water resistant up to 200 metres.
The watch is available in two versions, one of which has a steel bracelet in keeping with the brand’s flagship models. But the model is also available with a strap made from technical textile for a sportier look, with red stitching inspired by the seat belts of racing cars.
So there’s nothing much new here and calling a watch two special editions that only vary in terms of the strap is a bit of a stretch we would say. But: Nonetheless, these watches are perfect for people who prefer a bit of colour on their wrists and of course they are high-quality like one would expect from TAG Heuer.
The legendary driver’s chronograph from the Sixties, the Autavia, is making a comeback in 2017. A contraction of the words “automobile” and “aviation”, its name is synonymous with its rotating bezel, its large snailed counters and the black and white dial. Created in 1962, this iconic model celebrates its 55th anniversary in the form of a neo-retro successor featuring updated functions and a proprietary movement – so what’s not to like?
Modern yet faithful to its roots, the new generation Autavia channels the spirit of the golden age of motor racing. As innovative as the original, this contemporary model is the result of an interactive campaign called the “Autavia Cup”, run in 2016.
The Autavia was the first wrist chronograph with a rotating bezel designed by Jack Heuer. This watch was worn by the best-known racing drivers of the 1960s and 1970s, including Mario Andretti and Jochen Rindt. The version worn by Rindt was the inspiration for the new Autavia, TAG Heuer presents this year.
The Autavia is synonymous with a rotating bezel, the large snailed counters and the exemmplary legibility of its black and white. The diameter of the stainless steel case was increased from 39 to 42 mm and it also comes with a higher water-resistance of 100 metres.
The Autavia is powered by a in-house chronograph movement, the calibre Heuer 02. Its functions are tailored to modern requirements: a self-winding calibre, power reserve of 80 hours, date at 6 o’clock and a water resistance to 100 metres.
“Mushroom” push-pieces, a ridged crown, the Heuer logo and a distressed calfskin leather strap add to a vintage feel. Like the patina of a vintage watch, the luminescent coating has a beige tint, in harmony with the strap stitching. The studied neo-retro style encompasses the minute track subdivisions, employing the 1/3-2/3 ergonomic rule of the era created to enhance legibility and accuracy.
This bold watch combines a retro look with modern elements – unique, classy and beautiful.