Christmas season is just around the corner!

With Christmas just around the corner, along comes the Swatch Holiday Twist watch.

With Swatch, there’s always some playfulness to be expected and everyone has to decide, whether to look confused or just smile and go with the holiday flow.What would normally be a date window exposing a numbered date ring is instead a Christmas Tree shaped window into the holiday unknown. Each day, a new secret will be revealed. It may be a star, a snowflake, bells, parcels or maybe a snowman all dressed in pink.

Swatch-Holiday-Twist-1According to Swatch, the fashion world now claims that gold is the new black. So the dial is a glittery golden snowball, and the strap hosts more traditional small white snowballs falling against a romantic sparkly sky.

That’s all fine, but what’s odd is that it’s a gentlemen’s watch from the “New Gent” edition.

But still, the watch may be delighting more ladies than gents.This festive peep show is a limited edition, and every piece comes in the special holiday packaging.

Happy Birthday Swatch! The good mood watch celebrates its 30th birtday

30 years ago, the Swiss watch manufacturer Swatch published his first Swatch watch. Who could foresee the unbelivable story of success of the colorful watches? They were revolutionary back in the days and still are. After three decades of innovation, and playful provocation Swatch has every reason to celebrate. Swatch birthday celebrations starts with the release of a new watch model, the Swatch CELEBRATE. A golden New Gent with transparent watch case and skeletonized dial. All years from 1983 to 2013 are printed in golden numbers on a wide silver ring. Every year brings back memories of legendary Swatch watches, like the POP, Scuba 200, Heavy-Metal Irony, the colorful Gent or the High-Tech-Touch – and of course the fabulous creations of popular artists, athletes and fashion designers. And not to forget the first own Swatch watch.

SWATCH Est. 1983

“THE LEGEND OF WHITE SNAKE” – Swatch welcomes the Chinese New Year

The Swiss watch manufacturer Swatch welcomes the Year of the Snake with a special and colorful watch “The Legend of White Snake”. The Chinese legend goes back at least a thousand years and speaks of kindness, repayment of obligations, courage, and love. It is a cheerful and brightly coloured watch with a multicolored snake weaving its way across a white silicone strap and the hour and minute hands that looks like snakes in motion.