Customize your Rolex with straps from Everest


You want to acutally wear your Rolex Submariner when you are going diving? You want to use this watch like the tool it was meant to be? And still keep the bracelet in top condition? Now you can wear your Rolex Submariner and preserve it’s pristine condition even while surfing, diving, boating – with the straps from Everest Horology Products.

Sure, there are a lot aftermarket strap companies for the watch enthusiast, who is looking for an alternative to the bracelet, his watch came on. But Everest has a proprietary solid end link system, which seamlessly integrates the strap to the case of the watch. This solid end link system closes the gap between straps and lugs that’s so often typical for conventional straps. The fit between the endlink and the watch case is like the original Rolex end link that slides richt in with no lateral movement, no rounded edges, and fits like it is meant to be there.

Established with a Kickstarter campaign in 2012, the company offers leather straps for almost every Rolex model (as long, as it isn’t an antique). And for the divers, Everest also offers rubber straps. On the Baselworld 2015 Rolex introduced a rubber strap for it’s Everose Yacht-Master, the Oysterflex. But the strap is only available for this particular model.

everest1So when you want to wear your Rolex without risking damage to the bracelet, Everest straps are an alternative you might consider. You can choose between straps made from vulcanized Rubber, Italian Leather or Louisiana Alligator and each strap comes in a variety of colors, so you can choose the best match for your Rolex and your own personal style.

The straps can be installed at home – Everest sells a tool kit with everything you need to take action. There is no stuffing a leather strap around a spring bar, no wedging the leather between a springbar and a case. Slide the end link on, make sure the included springbars set into the case and you are off – it’s that easy.
The straps are manufactured in Switzerland; Everest relies upon industry-leading watchstrap manufacturers, that create straps for Omega, Panerai and IWC.

Investment luxury watch: What should investors know

After the economic crisis and the consequent fear of inflation, many investors are now focusing on new investment opportunities, such as gold, real estate and luxury watches. In insider-circles luxury watches are considered to be an investment with a high yield prospects.

Alfredo Paramico, a banker from Milan, founded the first watch investment company in 2010. Its share-index grew in the first half of 2012 by 18.2 percent. In comparison, the S + P stock index only grew by 11.2 percent within the same period! That means a special luxury watch can increase its value significantly within a few years – regardless of the economic situation.

What should investors know:

No one can say for sure which increase of value a luxury watch will show over the time.
Some models win particularly on value because celebrities are wearing them in public. The watch should definitely be a limited edition and should be undamaged. Individual designs and exceptional features are additionally increasing the value. Also a high quality finishing like Diamond-Like-Carbon-Coating can increases the value. Investors should therefore not only look for specific brands but also for refined luxury watches.

Collector watches – this is what matters:

1. Certificate of Authenticity

2. Limited Edition

3. Mechanical and independently-produced movement

4. No scratches or damages

5. Regular maintenance