Mr. Porter, one of the online destinations for men’s style, has announced that it has partnered with Swiss watch manufacturer Zenith and British watch customiser Bamford Watch Department in creating a new watch. Co-creating a project and product of this nature is a first for all three partners in this undertaking. Mr. Bamford and his team worked alongside Zenith in the design of the watch, which was then entirely developed and produced in-house at Zenith’s Manufacture.
Based on the Zenith Heritage 146 model, the Chronomaster El Primero Mr. Porter takes cues from several of the brand’s historical design elements. These subtle touches include the tachymeter inspired by a 1971 El Primero, a red seconds hand, aesthetic reminders of a vintage chronograph case and centric sub-dial rings hark back to the old Zenith recorder tell-tales and motion detecting clock.
Its unique dial comes in the colour “Solar Blue”, also sporting a terrific colour gradient. The Chronomaster El Primero Mr. Porter comes with a central hour and minutes hand, as with a central chronograph seconds. At 9 o’clock you’ll find the running seconds, at 3 o’clock Zenith has placed the 30-minute-counter of the chronograph. No date window disturbs the beautiful synchronicity and balance of the dial.
The most distinctive feature – and our favourite by far – are the unusual minute-markers and the internal tachymeter scale. The latter makes for a clean, sleek bezel. Above the dial arches a domed sapphire crystal with anti-reflective treatment on both sides.
The stainless steel case sports an universal diameter of 38 mm and is water-resistant up to 10 atm. The case back is transparent and engraved so the owner can observe the oscillating weight with Côtes de Genève motif.
The Chronomaster El Primero Mr. Porter is powered by the powerful calibre El Primero 4069. It works at a frequency of 5 Hz and provides a power reserve of at least 50 hours.
The Chronograph comes with a blue Alcantara strap featuring white stitching designed to complement the white dial markings.
Each of these 25 limited-edition watches will be exclusively available on Mr. Porter.