Bulgari Bulgari Lady: The New Colours Of Timelessness

A watchmaking and style revolution at its launch in 1977, the Bulgari Bulgari watch has since become a reference model. A sign of recognition among ladies of Italian high society in the late 1970s, it has since returned to the forefront on their daughters’ wrists – to the point of becoming a style factor and a rallying point for a new generation of young women. Bulgari is now offering them an even more special treat with a dedicated feminine version of the Bulgari Bulgari watch, enabling them to enliven every outfit with a splash of colour.

High fashion meets contemporary design in the new Bulgari Bulgari Lady. Its singularity lies as much in its style imbued with a timeless architecture recalling the columns of Ancient Rome, as in its extremely current, lively appeal, making it a fashion accessory as well as an up to date timepiece. It comes in three sizes – 26, 33 and 37mm in diameter – fitted with alligator leather straps in vivid colours inspired by the stones for which Bulgari is known. Each strap is easily interchangeable so as to match every style and meet every expectation.
All dials in the Bulgari Bulgari Lady series are white mother of pearl or sunburst satin-brushed brown lacquered. Every one of them uses diamond hour markers.

Simple – yet sophisticated – the cases are available in steel, pink gold/steel and pink gold versions. Several dial colour variations, and a version with a gemset bezel round off the many possibilities of adorning the wearer’s day. The cases are water-resistant up to 30 metre and all bezels – except the stone-stubbed one – are endowed with the characteristic bulgari lettering.
The crown is engraved with the double brand logo and set with a pink stone cabochon.

The new Bulgari Bulgari naturally adopts the purest watchmaking principles by enabling simple and accurate reading of the hours, minutes and seconds.
The 33 and 37 mm watches are powered by a mechanical automatic movement, the calibre B77 which also provides a 42-hour power reserve. For the 26mm version, Bulgari uses a quartz movement.

The result is a playful and joyful way of approaching feminine watchmaking, endowed with a fresh appeal that is both charmingly elegant and unmistakably Italian.