Bulgari Bulgari Lady: The New Colours Of Timelessness

A watchmaking and style revolution at its launch in 1977, the Bulgari Bulgari watch has since become a reference model. A sign of recognition among ladies of Italian high society in the late 1970s, it has since returned to the forefront on their daughters’ wrists – to the point of becoming a style factor and a rallying point for a new generation of young women. Bulgari is now offering them an even more special treat with a dedicated feminine version of the Bulgari Bulgari watch, enabling them to enliven every outfit with a splash of colour.

High fashion meets contemporary design in the new Bulgari Bulgari Lady. Its singularity lies as much in its style imbued with a timeless architecture recalling the columns of Ancient Rome, as in its extremely current, lively appeal, making it a fashion accessory as well as an up to date timepiece. It comes in three sizes – 26, 33 and 37mm in diameter – fitted with alligator leather straps in vivid colours inspired by the stones for which Bulgari is known. Each strap is easily interchangeable so as to match every style and meet every expectation.
All dials in the Bulgari Bulgari Lady series are white mother of pearl or sunburst satin-brushed brown lacquered. Every one of them uses diamond hour markers.

Simple – yet sophisticated – the cases are available in steel, pink gold/steel and pink gold versions. Several dial colour variations, and a version with a gemset bezel round off the many possibilities of adorning the wearer’s day. The cases are water-resistant up to 30 metre and all bezels – except the stone-stubbed one – are endowed with the characteristic bulgari lettering.
The crown is engraved with the double brand logo and set with a pink stone cabochon.

The new Bulgari Bulgari naturally adopts the purest watchmaking principles by enabling simple and accurate reading of the hours, minutes and seconds.
The 33 and 37 mm watches are powered by a mechanical automatic movement, the calibre B77 which also provides a 42-hour power reserve. For the 26mm version, Bulgari uses a quartz movement.

The result is a playful and joyful way of approaching feminine watchmaking, endowed with a fresh appeal that is both charmingly elegant and unmistakably Italian.

Bulgari Diagono Magnesium: A New Twist On A Classic

Bulgari presents with the Diagono a sports watch that is in a league of its own. The whole collection is technical and sophisticated and readily adopts an urban, cosmopolitan attitude. Its versatile nature stems from its inspiration rooted in ancient history – in Ancient Greek to be exact. The name Diagono comes from the word agôn, a classic term expressing competition and efficiency demonstrated in compliance with the rules of sportsmanship, in an inherently elegant matter.
The symbol of Myron’s Discobolus – the Discus Thrower – sets the tone for the Bulgari Diagono watches. The Discus Thrower is the best-known work by Myron of Eleutherae, who earned a major place in the history of art and became famous for both his inventiveness and boldness.
The design of the new Diagono Magnesium is inspired by the balance of grace, strength, power and agility in Myron’s works. And of course the watches pay tribute to the precision of Swiss watchmaking and Italian creative brilliance.


Back in 1998 the Diagono was one of the very first watches to use materials such as aluminium, which caused a major upheaval in the design world. With the age of titanium came a fresh boldness, a new wager and further success. Last year, Bulgari introduced a whole new technological dimension with the use of magnesium and the combination of three technical materials.
The Bulgari Diagono Magnesium is not short on style: The watch is resolutely contemporary and confidently asserting both its sportiness and its sophistication. The Diagono brings style to every occasion, every circumstance and every situation.

The magnesium case is very light and is coated with motorlac which protects the case and at the same time creates a granulated texture and colourful new reflective effects. The bezel is made from ceramic, a light and scratch-resistant material.
It comes with a diameter of 42.5 mm,  in a lacquered red, blue, grey or black version. Every one of them is water resistant up to 100 m. The dials come in matching colours and they feature three subdials: A 12-hour-counter on 6 o’clock, a 30-minute-counter on 9 o’clock, and a small second on six a clock. Bulgari also found place for a small date window at 4.30.

The Bulgari Diagono Magnesium Chronograph is powered by a mechanical self-winding movement. The calibre B130 works at 4 Hz and provides a 42-hour power reserve.
The watch comes with a vulcanised rubber strap.


Octo Finissimo Minute Repeater by Bulgari

After the world’s thinnest tourbillon model launched in 2014, Bulgari now launches the Octo Finissimo Minute Repeater, which earns the title of the smallest on the market. Bulgari is taking a new step in this field, once again pushing the limits. The Octo ist not just any watch. Already an iconic model, it reinvents itself in 2016 with a new collection..
The Octo Finissimo Minute Repeater lays the foundations of a new approach to mechanics and to classic complications while extending Bulgari’s line of ultra-thin watches. With this timepiece the watch manufacturer also preserves its status and cultivates watchmaking traditions by combining extreme slenderness with one of the most elaborate horological complications.


A striking watch implies a number of specific construction constraints and full command of certain distinctive skills in order to achieve the best possible outcome: an intense, crystal-clear chime with a perfectly uniform and regular cadence when the mechanism is activated. The aim was to achieve the perfect sound within the smallest possible space. Therefore, it had to made from titanium: in addition to its appreciable lightness, the properties of this low-density metal ensure the best possible sound diffusion.


The circular-section gongs directly affixed to the case are individually fashioned and finished by hand throughout the production process, which involves many separate stages, as are the two hammers. The pusher activating the striking mechanism is positioned on the case middle at 9 o’clock. It is designed to guarantee continuous water resistance to 50 m.
The in-house developed and produced BVL Calibre 362 measures just 3.12 mm thick and the overall case thickness amounts to only 6.85 mm. It is hand-wound and delivers a 42-hour power reserve once fully wound.

The hour-markers on the dial – made from titanium like the case – feature an incised, cut-out design, as too does the small seconds counter at 6 o’clock: the openings serve to amplify resonance inside the case and thereby  optimise the sound effect.

The Bulgari Octo Finissimo Minute Repeater embodies a paradigm shift in terms of slenderness and lays the foundations of a new approach to mechanics and to classic complications, all the while preserving and cultivating watchmaking traditions.
This watch is a limited, 50-piece edition.