Customize your Rolex with straps from Everest

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You want to acutally wear your Rolex Submariner when you are going diving? You want to use this watch like the tool it was meant to be? And still keep the bracelet in top condition? Now you can wear your Rolex Submariner and preserve it’s pristine condition even while surfing, diving, boating – with the straps from Everest Horology Products.

Sure, there are a lot aftermarket strap companies for the watch enthusiast, who is looking for an alternative to the bracelet, his watch came on. But Everest has a proprietary solid end link system, which seamlessly integrates the strap to the case of the watch. This solid end link system closes the gap between straps and lugs that’s so often typical for conventional straps. The fit between the endlink and the watch case is like the original Rolex end link that slides richt in with no lateral movement, no rounded edges, and fits like it is meant to be there.

Established with a Kickstarter campaign in 2012, the company offers leather straps for almost every Rolex model (as long, as it isn’t an antique). And for the divers, Everest also offers rubber straps. On the Baselworld 2015 Rolex introduced a rubber strap for it’s Everose Yacht-Master, the Oysterflex. But the strap is only available for this particular model.

everest1So when you want to wear your Rolex without risking damage to the bracelet, Everest straps are an alternative you might consider. You can choose between straps made from vulcanized Rubber, Italian Leather or Louisiana Alligator and each strap comes in a variety of colors, so you can choose the best match for your Rolex and your own personal style.

The straps can be installed at home – Everest sells a tool kit with everything you need to take action. There is no stuffing a leather strap around a spring bar, no wedging the leather between a springbar and a case. Slide the end link on, make sure the included springbars set into the case and you are off – it’s that easy.
The straps are manufactured in Switzerland; Everest relies upon industry-leading watchstrap manufacturers, that create straps for Omega, Panerai and IWC.

The 4th of July is coming up: Shinola celebrates with a new Runwell

Shinola builds watches from Swiss components in an attempt to bring high-end manufacturing back to the United States. As we all know, „The Runwell“ is Shinola’s flagship watch. It’s about time we say a few words about it and the new special edition presents a perfect opportunity to do so.
With the 4th of July coming up, Shinola presents a new model of The Runwell to celebrate this holiday.

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The new Runwell „White Watch“ features the American colors, that are so proudly presented all over the country when the 4th of July celebrations are taking place. The dial is white, the Arabic numerals and the markers as well as the dial of the small second are blue and the leather strap is red.
The Runwell shows hours, minutes and a small second – no date. A clear and classic design without much garnish. The numerals and markers are slightly raised and look great on the crisp white dial. The design of the dial is rather plain, which makes it all the more legible. The hour- and minute-hands and have gracefull curves and are painted with Super LumiNova, giving them incredible luminance in the dark.
Like on the regular Runwell models the second’s dial is placed at 6 o’clock. The lightning bolt, which is normally in orange, is on this particular model red, to fit the theme. This applies also on the two other lightning bolts on the crown and the buckle.

The Runwell has a domed sapphire crystal that is appropriately retro and plays nicely with the curved bezel. The crown screws into the body to prevent accidental adjustment.

The engine of the Runwell  is the  Argonite 1069 quartz movement. It is hand-assembled from 46 Swiss-made components (Ronda AG) but manufactured in Detroid by a dozen or so watchmakers. Although many people would like to see Shinola producing an automatic or even mechanical movement, working with quartz allows Shinola to keep their products at an affordable price point.

The case is 41 mm in diameter and therefore suitable even for smaller wrists. Since the case is built from stainless steel, the watch is quite heavy. But it fits perfectly and quite comfortably on the wrist; it has the satisfying weight that immediately makes you believe in the quality of the object you’re dealing with – solid, bold and fearless.

The case back is clearly a reference to the automobile industry (which Detroit is known for) with a stamped metal. Like all Shinola products, each piece has a unique serial number displayed there, emphasizing the limited production numbers of the watch. You’ll also find four screws pushed all the way to the edge of the backing.

The Horween Essex Leather strap is made by Hadley-Roma in Lago, Florida. It’s nice and thick to balance the heft of the solid-steel watch. It is hand-stitched.